I am responding to a text on page 365 in the book and just by the title I thought it was making fun of lazy people and making them do the right thing in the work place or in life. As I kept reading it was talking about how poor the men are in the bathroom. While most of us would admit to having a gross bathroom at home and having nasty bathroom habits, the Amsterdam airport found by placing a picture of a fly in the urnal decreased spillage by eighty percent. Choice architecture is a very important part of what grabs are attention today such as making pictures and putting them in bathrooms across the world to help people do their business. If you give people easy enough choices for whatever they want to do such as go to the bathroom, pick a lunch in a restaurant or pick a medicine they need they will easily make the decision. Some tiny changes have become size of the meal, toilet and what the toilets are made of. Companies know this and have given people healthcare options and encourage people to save more. There are also more than one option. This includes enrolling for a magazine or school, their names are automatically entered into an automatic renewal program. Years back companies would have a certain amount of time and after the certain number of years the contract would expire. You would often see this is the NFL. Players have a five year contract and after have a choice to resign for more money or go to another team. In all of these examples people see that certain things can make life easier given a choice to make results better.